Make it worth it

Seeing as how the wordpress Paparrazi who apparently love my site are hanging on every word (see previous post about spammers on wordpress site blogs), let’s talk about something shall we.
I love an upset. I love the underdog. I love when someone who was assumed to not even be a factor, becomes the winner. I love surprise. I love when all the predictions do not deliver. This can and does happen all the time, just not on the biggest sporting/media scale. Tonight the Orlando Magic of the NBA beat the Cleveland Cavaliers in the 2009 NBA Eastern conference finals to advance to final round.
Now don’t get me wrong, I love Lebron. How can you not. Anyone with the weight of the world on him like he has, Lebron is without a doubt first class. FIRST CLASS. That’s a period at the end of that.
Now I work in the house that built Nike. I have a huge respect for the brand and the people who work on it. Safe bets are never really safe and Dwight Howard and the Magic put another coin in the slot on that fact. Now a few weeks back we (I say that in the collective sense of an agency) produced the Nike Most Valuable Puppets campaign. I love these spots. They are funny and well done. Hats off to Murphy, Ponte, Williams and everyone else who did these. Even bigger props to Big Al who approved all of this on the client side. Doing good work takes guts and that is solely on the client, always.